Blue Illusion is a French-inspired women's lifestyle brand that was founded with a dream to combine timeless style with exceptional service. Guided by the company's three pillars of Fashion, Lifestyle and Community, Blue Illusion hopes to share its 'joie de vivre' through elegant designs, quality craftsmanship and exclusive collaborations.
Twenty-seven years ago, Danny and I took a leap of faith and opened our first bricks and mortar store.
Blue Illusion concept stores started with a dream of how far retail in Australia could go and it has been an honour watching that dream expand into a reality beyond our expectations with the support of our family, employees, and loyal customers.
After years of never compromising on the best fabrics, always looking ahead towards the latest fashion, and working together on global charity efforts, we’re so proud to say that the work is far from done.
Santé to the next era inspired by all things fabulous, flirty, and French.
- Donna Guest, Co-Founder, CEO & Creative Director
27 Years in Retail
Celebrating the French Joie de Vivre
400+ Employees
Across Boutiques, Retail Support and Distribution Centre
100+ Boutiques
Located throughout Australia and New Zealand
Bengajean®
The Bengajean® is our signature jean that will see you through every season. The Bengajean® is ultra-comfortable and celebrates the female body in all its forms. Explore the collection to find your perfect length, cut, colour, print and fabrication.
The Bengajean® is designed to not only be as comfortable and flattering as possible, but to cater to all body types. The majority of our modern Bengajean® designs feature a pull-on style that is easy to wear and creates a sophisticated base for endless styling options.
Discover the Story Behind Our Iconic Bengajean®
Style with Substance
At Blue Illusion, we recognise that sustainability is not a destination but an ongoing process that requires innovation, collaboration, and accountability. As we move forward, we will continue to challenge ourselves to do better: enhancing our policies, increasing the use of certified fibres, quantifying our impact, and deepening our engagement with the communities we serve.
Together with our customers, partners and stakeholders, we are building a more sustainable future, one where style, responsibility, and purpose converge. Thank you for being part of this journey with us.
Discover more about our commitment to sustainability.
