Online Exclusives

These special items are available exclusively online. Delight in the classic style of this gorgeous collection.



Featuring prints by Australian artist Camilla Cicoria, this range’s bright colour palette and poetic painterly feel is inspired by some of Claude Monet’s most iconic nature scenes,

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L'amour du Linen

L'amour du Linen

Our luxe linen range is here to make your Springtime wardrobe sing!

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L’Edition Issue 70


A stunning celebration of colour, our ‘Claude’ issue of L'Édition looks to Monet himself for inspiration.  Experience the graceful silhouettes and pretty-as-a-picture palette of our latest line, created to carry you into the warmth of spring en vogue. Plus, this week, we take you behind the scenes of our latest print with artist Camilla Cicoria and designer Stephanie Tan



Find Your True Fit

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These classic styles will be your wardrobe staples.

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Personal Styling Experiences

Elevate your personal style with a complimentary styling appointment at any of our Blue Illusion boutiques. C'est magnifique!

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Immerse yourself in the quintessentially French experience that is Blue Illusion. With authentic joie de vivre at its core, Blue Illusion is not just a boutique; it's a celebration of timeless elegance and vibrant, individual style. 

Navigating the landscape of fashion should never be daunting. At Blue Illusion, we believe in bringing the fun back into style. We encourage women to embrace their ageless beauty, let loose, and be unafraid to indulge in the world of fashion. 

Our Range of French Inspired Women's Clothing 

Our collection offers an alluring range of women's clothing - from elegant dresses and sophisticated tops, including blouses and shirts, to fashionable yet comfortable pants, versatile accessories and footwear. Each item has been meticulously crafted, embodying a blend of high-quality materials, affordability, and sustainable practices, underpinned by the elegance of French design. Our exclusive collections, à la mode and comfortable, present a variety of options that cater to diverse fashion sensibilities.

Experience the allure of French-inspired fashion with our meticulously curated featured products. Delve into a spectrum of colours, from the mystery of noir, the tranquillity of bleu, and the purity of blanc to a kaleidoscope of vibrant hues. Each piece, steeped in the timeless elegance of French fashion, is conceptualised with a unique blend of form and function, designed to bring out the radiant best in you.

Whether you're drawn to the relaxed, comfortable drape of our looser styles or the sleek silhouetted charm of our fitted designs, our versatile product range caters to every preference. The blend of luxurious materials, French-inspired designs, and playful colour palettes is a testament to our design philosophy - creating a fashion experience that celebrates your individuality and confidence.

At Blue Illusion, dressing becomes more than a routine; it's a voyage into the heart of French fashion, filled with the joy of self-expression and the thrill of discovery. Our products are not merely garments but an invitation to explore the chic simplicity and vibrant romance of French clothing styles.

Embrace Your Style with Blue Illusion  

Discover the embodiment of très magnifique with Blue Illusion, where our passion for fashion is matched by a dedication to inclusivity and convenience in service. We strive to ensure that every woman can embrace her unique style with ease and affordability. Our 'shop now, pay later' options and our commitment to affordable shipping and easy returns are designed to provide you with a
seamless and easy shopping experience.

Our all-encompassing women's clothing range offers an expansive array of sizes, ensuring we cater to women of all shapes. With attention to detail that reflects our ethos, we want to make every woman feel celebrated, confident, and chic in our creations. With Blue Illusion, you're not just shopping for clothes but embracing a lifestyle that celebrates you.

In true French style, we offer free shipping on women's clothing orders over $150, adding an extra touch of joie de vivre to your shopping experience. Browse our stunning clothing collections to find a piece that brings the city of love to your wardrobe while celebrating your unique style. You can also visit one of our many stores found across Australia to immerse yourself in our bespoke French-styled boutiques. 

We, the team at Blue Illusion,
acknowledge the Traditional Custodians of this land where we work and live. We acknowledge their spiritual and cultural connection to land, waters, and
community. We pay our respects to Aboriginal and Torres Strait Islander cultures; and to Elders past and present. We, as a company will continue to listen, learn, and engage in meaningful conversation and stand beside the First Nations community as an ally and as a friend.

Free Standard Shipping

For orders over $150*

Easy Returns

Within 30 days of purchase*

Free Click & Collect

At all of our boutiques