Enter the French-inspired world of Blue Illusion and discover our latest fashion stories through the lens of our fortnightly L’Édition. Celebrating fashion, lifestyle, and community, the magazine offers an inside look at the brand and its current collections with a unique curation of styling tips, French lifestyle stories, travel guides, interviews, recipes and more.

Issue 71

Picnic in Provence

As we continue our ‘saison des célébrations’, celebrating 25 years in retail, take a séjour in the beauty of Provence, the setting of our newest range. In this collection, Cobalt Blue and a bold Dusty Rose embody the vibrant Provençal hues, softened by Cream and Icy Pink for that delicate feminine touch. A nod to the carefree delight of picnicking, floral prints and artfully reimagined gingham are set on a backdrop of flowing silhouettes blossoming like spring flowers.

Issue 70


A stunning celebration of colour, our ‘Claude’ issue of L'Édition looks to Monet himself for inspiration.  Experience the graceful silhouettes and pretty-as-a picture palette of our latest line, created to carry you into the warmth of spring en vogue. Plus, this week, we take you behind the scenes of our latest print with artist Camilla Cicoria and designer Stephanie Tan.

Issue 69

André Le Nôtre

Our latest L'Édition has landed. Celebrating our 'André Le Nôtre' collection, the new issue offers inspiration for spring dressing. Plus, you'll discover our insider's guide to the most beautiful jardins in France.

Issue 68

La Viennoiserie

‘La Viennoiserie’ launches Blue Illusion's SS’ 24 saison des célébrations, as we proudly reach the milestone of 25 years in retail. This latest collection finds its inspiration rooted in the iconic history of 19th century Viennese baker, August Zang, who famously brought the croissant into French culture. Join us, and celebrate the sweetness of life with a line that shines— in mint hues, vibrant florals and clean blues. Magnifique!

Issue 67

La Dame à la Licorne

Inspired by the enigmatic 16th century tapestries of the same name, our 'La Dame à la Licorne’ collection draws from the intricate ‘mille-fleurs’ of the tapestry series, evoking an aura of medieval mystère. From luxurious fabrics to feminine staples to rich velveteen pieces, this masterpiece collection weaves a delicate thread of romance and refinement.

The Travel Issue

Catriona Rowntree

Be uplifted by our special L’Édition: The Travel Edition and you’ll be ready to book a flight to the destination of your dreams (in perfect style, bien sûr!). Plus, discover our French Experience’s trip to France and for a chance to holiday with Catriona Rowntree and Creative Director Donna Guest.

Issue 66

Bastille Day

Usher in France’s liberté with our 'Bastille Day' collection, afête of all-things-French. Blending harmonious hues with regal romance, our latest range turns heads with its luxurious sateen Toile De Jouy design. Playful pops of periwinkle, blanche and dusty rose evokes the elegant spirit of the classic French femme for elevated winter style.

Issue 65

Rue de Bretagne

Inspired by the vibrant spirit of Rue de Bretagne, our latest collection of the same name is a unique discovery, celebrating the art of antiquité with a touch of savoir-faire. From standout abstract prints in a vibrant trio of hues, to moody silhouettes in wool-blend fabrics of inks and noirs – Rue De Bretagne is here to share the idée: that there is beauty to be found in the treasures of yesteryear.   

Issue 64

Rue Lepic

Inspired by the lively bohème culture of Rue Lepic, our latest collection of the same name is a masterpiece in itself, capturing the allure of old-world charm with a touché of feminine flair. From standout floral prints and floaty textures to vivid blues and moody violets – Rue Lepic is a statement of play with bedazzling finishes echoing the lights of the Moulin Rouge.

Issue 63

Avenue de l'Opéra

Our latest L'Édition invites its reader to Avenue de l’Opéra— the place where towering Haussmann buildings stretch out to meet the grand figure of l’Opéra Garnier. Inspired by the iconic boulevard, our namesake collection is edgy, sophisticated, and comme toujours, crafted in luxury fabrics for first-class comfort.

Issue 62

Boulevard Saint-Germain

Discover our latest L’Édition, a feast of fashion and history that celebrates the rich history and dazzling nightlife of Paris’ most enchanting boulevard – Boulevard Saint-Germain.  And just for you, we’ve included our insider's guide to the area. We guarantee this issue is one you won’t want to miss! 

Issue 61

Rue de L'Abreuvoir

Imagine strolling up a picturesque winding street in Montmartre - where at its peak - sits a famous pink eatery, La Maison Rose – a historic ‘home-away-from-home’ for many well-known artists, including Picasso. Such is the setting for our new féminin collection, echoing a lush pink palette and touchés of tweed and velvet that speak of old-world romance. A warm invitation - to explore life’s sweet, sweet pleasures.

Issue 60

Rue Saint Honoré

Bienvenue à Rue Saint Honoré. A fashionable street full of l’histoire - where modern chic and old-world charm meet. A thoroughfare brimming with awe-inspiring decadence - where mothers and daughters can walk arm-in-arm, dressed in vivid colours and textiles in ageless designs and luxe fabrics à la mode – celebrating Mother’s Day in true Parisian style.

Issue 59

Rue Chanoinesse

Have you ever strolled down an unexplored street and discovered a hidden gem? That is the feeling of Rue Chanoinesse. Explore our latest collection, a love letter to the soft, natural greens and purples of this street's rare and lush fleurs.

Issue 58

Rue Montorgueil

It's time for a stop at the iconic Rue Montorgueil. A bustling street in the heart of Paris with no shortage of bars and restaurants, its vibrancy and relaxed glamour has inspired our newest collection. Delight in the stunning autumnal prints and colourful styles in the latest issue of L'Édition!

Issue 57

Place Vendôme

Bienvenue à Place Vendôme! A hub of high-end boutiques, jewellers and hotels, experience le luxe parisien of Place Vedôme through our new collection. See how we’ve paired premium fabrics with elegant silhouettes to bring a touch of French-inspired luxury to your wardrobe in the latest issue of L’Édition.

Issue 56

Rue des Barres

Transport yourself to Rue des Barres, a quiet, hidden street in the ever-bustling Le Marais. Be inspired by the rich colours & draping silhouettes of our latest collection plus explore our brand new but forever classy workwear capsule. Allons-y!

Issue 55

Rue Crémieux

Join our journey along the cobblestones of Rue Crémieux to the charming macaron-hued houses that inspired our newest line. Immerse yourself in the rich history of the delightful treats that perfectly express l’esprit Français.

Issue 54

Rue du Trésor

Celebrate new beginnings and join us at Rue du Trésor - the most charming and colourful of all Parisian streets. Immerse yourself in our new collection, a blend of romantic rouge grounded by classic, neutral tones inspired by this enchanting location.

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