Join us in celebrating International Women’s Day! As a business run by women for women, this day is incredibly special to us. Community and charity is integral to our brand, and we recognize that it’s through the communal efforts of those who came before us that we are
here today.

Thanks to the fight for social and economic equality, we’re able to thrive in an industry we love. We also get to express ourselves and help a diverse range of women express themselves through fashion—regardless of size, shape, age, and colour.

To honour more than 25 years of cherishing and celebrating women, we’re shining a spotlight on some of the ladies who bring our visions and values to life.

All of our women are styled head-to-toe in Blue Illusion, mais bien sûr!

“I love being a woman because it means being part of a powerful, diverse sisterhood that lifts each other up.

Women of all ages, shapes, and backgrounds bring something unique and beautiful to the world, and that deserves to be celebrated every day.

There is strength in our unity, joy in our differences, and magic in the way we support one another.”

“I love being a woman because fashion allows me to express myself in a way that feels truly authentic. Walking into my closet and choosing an outfit that reflects my mood, style, and personality is something I cherish - especially as a shopaholic!

International Women’s Day is important because it’s a time to celebrate the achievements of women, uplift one another, and acknowledge how far we’ve come. I’m proud to be part of an organisation like Blue Illusion that genuinely values and celebrates women every day.”

“International Women's Day is a reminder to celebrate all the women in your life, not just today but every day.

 I am in awe of the strength, resilience and achievements of so many women around me: my mother, my sisters, friends and colleagues.

 I am so grateful to look around me and find an array of strong women, and it reminds me that we must continue to strive for equality and empowerment in every space.”

“Today, we celebrate the strength, resilience, grace, and love that women embody—qualities that are essential to shaping a better world.

With every challenge, we rise; with every act of kindness, we heal; and with every moment of grace, we inspire.”

“International Women's Day is an important time to reflect on the huge impact women have on our community.

It’s a day for celebrating all women, regardless of their race, sexuality, background, or gender assigned at birth. We are all women, and when striving for equality, we must support all
minorities.”

As these women beautifully articulated, there’s so much to be grateful for, but we’re not done yet. International Women’s Day is a reminder to share our successes, to lift up other women, and to never underestimate the power of local community.