Welcome back to our Blue Illusion blog! 

We are so excited to be starting a new chapter and revitalising our blog. 

Here we will be sharing fresh fashion tips, lifestyle inspiration, a behind-the-scenes look at the brand and so much more. 

So, what better way to embark on this new journey than by celebrating International Women’s Day?

Women are the beating heart of our brand, and are why we do what we do. We love celebrating the essence, strength and creativity of women, and today we reflect and honour the women who have fought hard for the rights we have today. 

I am thrilled to be shining a spotlight on some of the incredible women who bring this brand to life. We sat down with 6 of our team members to talk about why International Women’s Day is important to them and what working at Blue Illusion means to them.

Happy reading and Happy International Women’s Day!

- Donna Guest, Creative Director and Founder

Tiffany Chang

Senior Buyer - Accessories, Footwear & Homewares

“I love Blue Illusion because it embraces women of all shapes, sizes and ages. The brand stands true to their French-inspired aesthetic from fashion to lifestyle. I also love that at our helm is a female CEO who has a joie de vivre and adores everything Français!
International Women’s Day is important to me because it’s a day where we can celebrate and remember the amazing women in our lives. It creates awareness around women’s roles and provides an opportunity for us to not only show appreciation for others but highlight how far we still have to go for gender parity.”

Tiffany Chang - Senior Buyer - Accessories, Footwear & Homewares

Annie Tse

Garment Technician

“I love Blue Illusion’s unique designs and high quality products. I admire the company’s values and goals, especially the projects which focus on sustainability and supporting communities. Our work with World Vision helps children all over the world, and our partnership with WorldFinds empowers women and girls in India to thrive within their communities. 

For me, International Women’s Day is a day when women from all walks of life are acknowledged, honoured and celebrated. It’s a great reminder that women are strong, intelligent and gifted. I especially love this powerful quote from Maya Angelou.
'Each time a woman stands up for herself, she stands up for all women.'"

Annie Tse - Garment Technician

Miranda Shane

Ecommerce Manager

“I started at Blue Illusion as a Casual Online Warehouse Assistant 10 years ago and over that time have been presented with opportunities to not only grow and develop in roles, but as an individual. I don't believe I would be the person I am today without the experiences I've had and the people I've met and worked with along the way.

International Women's Day is essential to not only celebrate the progress and achievements we have made, but to also highlight how far we still need to go to achieve equity. We live in a time where for every step forward, there can be two steps back and it's important that we continue to fight not only for change, but to hold onto the progress we've made.”

Miranda Shane - Ecommerce Manager

Harshdeep Kaur

IT Support Analyst

“Blue Illusion is a company with a great culture and are passionate about their brand. I am fortunate that I have the opportunity to work with and be part of such an incredible team.

As a woman, I think International Women’s Day is a great way to celebrate and recognise women’s achievements. It's also an opportunity to reflect on your own life; where we can commit to being more aware of our actions and educate ourselves to be the best version of ourselves.”

Harshdeep Kaur - IT Support Analyst

Rachel Curtain

Financial Accountant

“One of the many reasons I’m proud to be part of the Blue Illusion team is due to the work we do for charities which makes a difference to our local and wider communities. 

International Women’s Day is important to me because it celebrates women’s achievements, highlights the importance of equality and forges a path for women’s empowerment.”

Rachel Curtain - Financial Accountant

Sophie Bertuch

Marketing & Social Media Coordinator

“I like that Blue Illusion is run by women, for women. Blue Illusion is an inspiring and unique brand for women who want to create their own business.

International Women’s Day is important to me as it’s a day to celebrate and lift up the women around you. Today we take a moment to acknowledge the women who are doing incredible work around the world to help give all women the chance to truly be themselves.”

Sophie Bertuch - Marketing & Social Media Coordinator

All our team members are styled for the photoshoot wearing Blue Illusion. Discover our latest collections online and in-store now.

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