Enchanté! We hope you are doing supremely well and living your life with much joie de vivre!

Speaking of living a sweet life of joie, did you know that when it comes to finding fabulous fashion pieces for women over 50, it should be a cinch to find! That even though our bodies may have changed over the decades, it does not mean we have to hide our bodies away in baggy, oversized clothing, n'est ce pas?

At Blue Illusion, we believe we have the solutions to keep you feeling comfortable in your own skin. In fact, this is precisely what fuels our mission - to design stylish clothing for mature women so you can embrace yourself in colour, bold prints and flattering silhouettes - with effortless French flair! 

If you wish to discover some fabulous fashion tips to zhoosh up your wardrobe, then this style guide is for you. In it, we will share our go-to pieces for dressing in your 50's. From beautiful dresses to comfortable pants and fashionable blouses. In this French-dressing guide, we'll help you curate a French-inspired closet that celebrates your fabulous fifty-something style, and your own kind of ‘l’Art de Vivre’. 

Staple items in women's fashion

Wondering how to elevate your style in your 50s? It all begins by finding high-quality wardrobe staples, which will aim to help you build a foundation for any outfit choice. Whether it's a pair of well-fitted jeans, a few simple tops or a statement coat, we’ve got the ‘must-have’ staple pieces to start the ball rolling. After these staples are discovered? Then by all means, go ahead and embrace your personalité and expressive style with a myriad of colours, textures and fabrics!

Here are your style staple must-haves:

The Bengajean Straight-Leg Pants

Our Bengajean straight-leg pants are a definitive wardrobe staple for every fashion-forward woman. Made with super-soft, lightweight and stretchy fabric, they’re arguably the most comfortable jeans you’ll ever own! The best news? They also go with everything. Pair them with a blazer and flats for busy work days, or style them with a floaty blouse and kitten heels if you’re heading out for dinner and drinks. In fact, ma chéri, you may fall so in love with them, that mon dieu … you might find yourself buying our entire range of Bengajeans tout de suite!

Flower Print Lightweight Dress

For a free-flowing lightweight dress that demands l’attention, you can’t go past our flutter sleeve print dress. Available in three different colour-ways and distinctive prints, it’s a comfortable option for any fifty-something woman. Whether you need effortless clothing for summer or a couleur-ful piece to layer with tights and boots in winter, this dress will surely not disappoint! C'est vraie!

Linen Gingham Shift Dress

Being relaxed and playful in France means - to bring out your inner coquette. So ‘Get Frenchy’ with us in a timeless silhouette! This linen gingham shift dress is a mignon style choice for any 50-year-old woman. With a trendy gingham pattern, handy pockets and a flattering scoop neckline, it looks charming dressed up or down, whatever the occasion calls for. Style it with heels and a chic silk scarf if you're heading out for dinner, or team it with sneakers for a laissez-faire weekend look.

Long Sleeve Crew Neck Top

If you like a bit of sugar and spice, and préféré mixing and matching layers, you'll love our long sleeve crew neck top. Made with a luxurious wool blend and available in six gorgeous prints, it's the parfait warm winter layer. For a pop of colour? Simply style under it dresses, tuck it into skirts or team it with our comfortable Bengajean straight-leg pants.

Bold Fashion Choices for women in their 50s & Over

Fashion should be fun, flattering and frivole; and reflective of your personal style regardless of your age. Yet; the above recommendations are simply a starting point - as the following pieces are designed to celebrate your colourful and bold personalité!

The Reversible Linen Coat

Slip on this luxurious, double-breasted, and reversible linen coat to elevate any outfit; et voilà! With a colourful abstract hibiscus print on one side and a neutral French linen accent on the other, it's a versatile coat to match your l’élégante mood.

Reversible Raincoat

Transform any rainy showers into sunshine flowers with this bold royal blue reversible raincoat. Featuring a classic and timeless gingham print, this hooded coat with a relaxed and cosy fit will delightfully suit any transeasonal moment. Team it with your daily work ensemble; or styled with jeans, a simple tee and sneakers - especially for those slow-moving winter weekend escapades!

Printed Skirt

While neutrals are always a safe choice, adding bold, bright and colourful pops of print to your wardrobe is oh-so-refreshing. Like this stunning high-waisted printed skirt - a versatile piece for any fifty-something woman. With an elasticated waistband, mock wrap design and a flattering silhouette, its comfort-meets-style in the most magical of ways. Pair it with our matching Parisian floral blouse for a charmant French ensemble, or style it with a simple white tee - Ah, c'est si bon

Accessorize your outfit

Of course, no look is complete without a dash of bright, colourful and eye-catching accessories. Whether it's a chunky necklace, quality handbag or pair of shoes, a statement piece can transform even the simplest of outfits.

Statement Scarf

Paying homage to the vibrant French landscapes and artistic inflences, our printed scarves are a must for any élégante women. With jewelled hues of pinks, blues, and yellows, drape these luxurious silk scarves over your shoulders or around your neck for the ultimate French-inspired look du jour.

Women’s Hats

Add a touché de femme to any occasion with one of our smart and sophisticated women's hats. With a range of stunning on-trend colours, shapes, and styles to choose from, why not make sun protection a superbe fashionable affair?

Lastly, why not consider a personal fashion stylist to help elevate your style?

Need help pulling together a style to call your own? Elevate your wardrobe with a one-to-one styling session at any of our Blue Illusion boutiques. Whether you’re in need of a statement look for a special occasion or a full seasonal refresh, let our experienced team curate French-inspired looks, collections and accessories exclusively to suit you. It’s complimentary and obligation-free. C’est fantastique!

Shop the full Blue Illusion Range in Women's Fashion

Looking for superbe fashion for women over 50? At Blue Illusion, we’ve got your fashion solutions covered. In fact, why not join our joyeux community of French-inspired style, passion and generosity of spirit - where you can subscribe to enjoy special subscriber privileges, gift vouchers, event invitations, VIP sale access and much more!

At Blue Illusion, our maison du mode has so many delightful surprises and treats in store for you to discover. So feel free to explore our range of inclusive, comfortable and stylish clothing for mature women - designed to fit and flatter your exquisite figure so you can celebrate your vibrant energy and effervescent ‘joie de vivre’ every single day!

Shop online or visit your closest Blue Illusion store. We can’t wait to meet you!