In October of 1889, a new music-hall called ‘The Moulin Rouge’ famously opened its doors at the bottom of a hill in bohemian Montmartre. Identified by the red windmill flanked with sparkly lights sitting on its roof, The Moulin Rouge opened itself up as an extravagant destination: complete with a huge dance floor and wall-to-wall mirrors, a majestic elephant garden statue and hidden galleries for après-heures activities. Simply said; it was a world sans rules and rigid social cues. A place that celebrated the euphoria of the French people in the ‘fin de siècle’ decade before the turn of the century: where truth, beauty, freedom, and romance unleashed and reigned supreme.

Just imagine a world where the bon vivants and middle-class bohemians were free to party with the riffraff of society, just to see how the other half lived. Where artists including writers and painters (such as Toulouse-Lautrec and Vincent Van Gogh) gathered in joyful songs of Operetta and music of ‘The Can-Can’ amongst a gleaming background of flamboyant decorations, lavish champagne-filled parties, and impromptu drop-ins by international artists. Where every level of French society, from the poor to the prosperous; could gather and rediscover their heightened sense of joie de vivre.

The Moulin Rouge: A Romantic Love Story

Even today, the theatrical frivolité of the Moulin Rouge continues to inspire and uplift us on a global scale - with a musical love story. 'Moulin Rouge – the Musical', now touring Australia, centres on the relationship between Christian, an ambitious yet penniless writer who arrives in Montmartre and who dreams of writing stage plays for a living; and Satine, the star performer and beautiful courtesan at the Moulin Rouge, who is already unfairly promised to a rich Duke by the owner of the Moulin Rouge in exchange for financial favours. As they cross paths, and their love grows deeper and deeper throughout their time together, it seems that Satine herself is keeping her own secret too – that she is afflicted with the disease of consumption, and that her time is limited with Christian and their shot at living happily ever after. As Satine dies in his arms, this story ends with a romanticised view of art, love, and mortality; in Satine asking Christian to use his art of storytelling to maintain a connection with her even after her death, so her memory will still live on in his heart forever.  

Our Rue Lepic Collection

Inspired by the lively bohème culture of Rue Lepic, a romantic thoroughfare steeped within the coeur of Montmartre’s famous Moulin Rouge district, and the striking jewelled tones of Vincent van Gogh’s most celebrated works; Blue Illusion's latest collection, Rue Lepic, is a masterpiece in itself: capturing the alluring, sumptuous charme of old-world flamboyance with a touché of romantic feminine flair. From standout floral prints and floaty textures to vivid blues and moody violine laid against crushes of noir – Rue Lepic is no doubt a statement of playfulness à la bohème… with bedazzling finishes echoing the lights of the Moulins that remain tied to this epic destination. 

Dreamy Velvet

Velvet Blazer

Look smart and sassy with our fabulous velvet blazer  - that can be worn by itself or as a duo with our Velvet Straight Leg Pant to create a statement suit. With a flattering long-line silhouette, this blazer also features a shawl collar and front patch pockets. Crafted from sumptuous Black velvet with a lovely soft hand feel, add a pop of colour with our Silk Cotton ShirtParfait!

Silk Cotton Shirt

Need a statement top that ticks all the boxes? This lightweight Silk Cotton Shirt is a dramatic and romantic piece of our Rue Lepic collection. Featuring the botanical beauté of moody florals in jewel-toned colours which cascade elegantly from the shoulders, this blouse’s design oozes sophistication with its floaty style and gentle sheen. Dress it up and enjoy the blissful feel of the silk cotton fabrication with a flattering Velvet Straight Leg PantBisous!

Velvet Straight Leg Pant

Add a dash of modern wardrobing to your armoire with our new The Velvet Straight Leg Pant, offering an easy pull-on style with a flattering and comfortable wide straight leg. A sleek finish is created with the pant’s flat front and elasticated waistband at its back. For a high fashion look, pair this pant with our matching Velvet BlazerAbbey Black Slingback and your favourite blouse

Romantic Florals

Georgette Print Dress

La pièce de résistance of our romantique Rue Lepic collection? Is this floaty viscose georgette dress in our Romantic Floral print. The striking print showcases botanical flowers in an assortment of jewel tones that sweep over a black base. A midi dress that boasts a simple round neckline, flattering princess seam at the front with gather and frill details throughout, this dress is semi-sheer and comes with a soft stretch jersey slip that adds warmth and comfort. Styling the Georgette Print Dress is parfait with a chic black boot and jacket.

Shirred Georgette Blouse

For an alluring sense of artistry, immerse yourself in the striking fleurs of our Shirred Georgette Blouse, which features the botanical whispers of our Romantic Floral print. With edgy feminine details that include a shirred yoke, frill neckline and shirred sleeve cuffs, this blouse is perfect for dressing up, or to be worn more casually. We recommend teaming it with a leather skirt and classic winter boot combo. Parfait!

Long Sleeve Tops

High Neck Velvet Top

Bring out your inner bohemian with our high neck velvet top. Not only is this piece soft to touch, but its vivid velveteen lustre makes it a great special occasion piece for an artful soirée! In alluring Grape, this top features a round neck with gathered frill and an elegant keyhole opening at the back with button and loop fastening. Create a beautiful textured ensemble with our Velvet Straight Leg Pant. C’est si bon!

Wool Jersey Tee

Embrace your creative side with a single brush of violine with our Wool Jersey Tee, made from 100% Merino wool. Available in seasonal shades of Grape and Chocolate Twist, this Tee is washable and easy-to-wear. A much-loved Blue Illusion style, pair it with a denim Bengajean® and your favourite sneaker like our Marla Black Sneaker for a chic and simple look. Bien sûr!


Cable Knit Diamonti Jumper

In a new style for Blue Illusion, comes this 100% Merino wool jumper in Sugary white from our Rue Lepic collection. It boasts a charming cable knit design with an elegant arrangement of diamantes that catch the light beautifully, just like the lights of the Moulin Rouge herself. This sparkling jumper also features balloon-style sleeves, and its neutral colour makes it easy to style with any pant. We especially love it with our Black Bengajean® and Abbey Black Slingback for a jewelled finish. Merveilleux!

Textured Wool Jumper

Inspired by the vibrant tones of classical turn-of-the-century art, add a dose of azuré to your daily style with our Textured Wool Jumper. Available in Celadon, this warm jumper is crafted from 100% Merino wool and offers the perfect base for the addition of a colourful winter scarfen vogue. 

Jacquard Cotton Blouse

Delight in the 3D floral motifs of our Jacquard Cotton Blouse now available in gorgeous Sunset PinkBlack or Ink. Crafted from 100% cotton, this blouse features a flattering high/low hemline, and its fabrication makes it not only breathable but easy to throw on over your favourite Bengajean®. C’est très jolie!

The Classique 25

In celebration of Blue Illusion’s 25th anniversary year, we bring you the Classique 25! With all the comfort of our signature Bengajean®, the Classique 25 offers a medium weight great for the winter months and introduces traditional denim details. Complete with belt loops, front and back pockets as well as a fly and button front closure, this jean supports Better Cotton and is crafted using a combination of cotton, elastane, and recycled materials to create the high quality stretch denim. The bright Indigo Wash looks fantastic backed with print, pop colours and neutrals alike. Superbe!

Pleat Detail Blouse

Add a dash of frivolité with our Pleat Detail Blouse – in versatile Black. Featuring a longline finish designed to flatter, an invisible zip fastening at the neckline for optional styling, and a full-length sleeve with shirred cuff and beautiful fine pleat detailing, simply pair this élégante blouse with your favourite Bengajean® and bold accessory, and you’ll be a vision…of Parisian panache!

Whether you long to make a statement in our floaty floral georgette print dress, or marry a parfait look in a crushed violine top with The Classique 25 Bengajean®, our Rue Lepic collection is no doubt a mélange of the Moulin Rouge: echoing romance, drama, and chic diversité.