We are thrilled to introduce Good Earth Cotton® as a sustainable fibre into our signature Bengajean® collection. Keep reading to learn about our new Bengajean® Good Earth Cotton® in Straight Leg, 7/8 Skinny Leg, ¾ Slim Leg and Short styles and why choosing Good Earth Cotton® is better for both you and the planet. Parfait!

Say salut to our brand-new Good Earth Cotton® Bengajean® collection. These select styles have been crafted using Australian-grown and owned, Good Earth Cotton® with techniques that are regenerative, sustainable and ethical. Discover our new Good Earth Cotton® Bengajean® range and the process of its creation, which begins right here on Australian soil.

Absorbs more CO2 than it emits

Uses 20% less water than traditional cotton

Climate positive cotton

Australian grown and owned by 4th generation cotton farmers

Committed to fair, ethical work and community values

“We are so proud to be partnering with Good Earth Cotton® and are inspired by their climate positive production practices. Our partnership is an important step towards a more sustainable future.”
- Donna Guest, C.E.O and Creative Director

We're On A Journey Toward A More Sustainable Blue Illusion

We are committed to improving our sustainability practices at every level of the business in an effort to significantly reduce our carbon footprint. Our Good Earth Cotton® collaboration is just the beginning.

Designed in Melbourne

Since 2012, when Blue Illusion set out to create the most comfortable jean on the market, we have been consistently honing the design of our signature Bengajean®. We have always emphasised the use of natural fibres in our materials and we care about our environmental impact, which has led us to partner with Good Earth Cotton®. The process begins in our Blue Illusion Melbourne office where products are designed and Good Earth Cotton® materials selected by a team of designers.

Yarn by Good Earth Cotton®

Good Earth Cotton® has farms in both New South Wales and Queensland. Supporting local farmers, the climate positive cotton grown for our Bengajean® Good Earth Cotton® styles is picked right here in Australia. The cotton is then embedded with luminescent pigments which can be scanned and traced throughout the production process to ensure the cotton is Good Earth Cotton®.

Fabric Production in Turkiye

The process continues internationally in Turkiye, which is renowned for its denim industry. Here, our verified Good Earth Cotton® yarn is processed (spun, blended, woven, dyed) and turned into high-quality and durable denim fabric. Turkiye’s advanced technology means that less water is used in its denim production. Before shipment, the fabric will again be verified to be Good Earth Cotton®.

Garment Manufactured in Hong Kong

Blue Illusion has an excellent, long-standing relationship with a trusted manufacturer in Hong Kong. The denim is carefully cut, sewn and skilfully constructed to become the beautiful Bengajean® as we know it.

Back to Australia

The process culminates in 4 different Bengajean® styles all created from climate positive yarn finished and delivered to Australia. The Bengajean® then makes its way onto the shelves of our Blue Illusion boutiques. Customers can find the Good Earth Cotton® tag on their favourite Bengajean® Good Earth Cotton® garment and use the QR code to trace the cotton journey for themselves.


Not only stylish and chic but better pour la planète , shop the Bengajean® Good Earth Cotton® range today.