At Blue Illusion we choose to use 100% natural French Linen for its superior quality, durability and luxuriously soft feel.
Beautiful and breathable, this elegant fibre is gentle on your skin and gentle on the planet—so you can feel as incredible about wearing it as you look.
Discover the beauté of our premium French Linen now.
The French Linen Story
Nestled amongst the picturesque French countryside are the green and gold fields of flax farms. It’s here that the cultivation process for flax, the plant that gives us French linen, begins. Flax is a plant species grown especially for its seeds and fibres. The fibres are harvested, spun and processed to make French linen fabric. Over time the steps for constructing French linen have been perfected to create what is now considered to be one of the world’s most sustainable and high-quality textiles.
The first recorded mention of French linen dates back to the 9th century when Charlemagne's biographer wrote about the Emperor's gift of a piece of French linen to Pope Leo III. During the Middle Ages, French towns specialising in linen production sprang up all over the country. Known as les villes de linge or linen cities, these towns are still known for their beautiful and quality linen today.
Our Care Tips for Washing Linen
Pure French linen wears exceptionally well thanks to its natural antibacterial, breathable, and moisture-wicking qualities. Because 100% linen stays fresher for longer, it requires fewer washes, which maintains the quality of your linen and is more sustainable.
Below are our tips on how to further preserve this beautiful fabric.
How to machine wash linen
Machine wash on the gentle cycle using low to medium temperatures and a gentle detergent. Choose a low spin speed, and don’t over-fill the machine to minimise wrinkling.
How to hand wash linen
Fill a bowl with mildly soapy water, using a gentle detergent, and press areas to remove stains. Avoid scrubbing the fabric. Rinse with clean, lukewarm water and gently roll in a towel to remove moisture.
How to dry linen
Air dry or tumble dry on low. To preserve the colour of dark linens, dry them indoors while they’re damp.
FAQs
At Blue Illusion, French linen is one of our most popular and beloved ranges for a reason. French linen is a luxurious and sustainable fabrication favoured for its breathability and comfort. Durable yet soft with lustre and excellent drape, French linen absorbs humidity and allows the skin to breathe, keeping you cool and fresh on hot days. French linen’s hypoallergenic and antibacterial properties also make it a gentle choice for sensitive skin.
The inherent strength of French linen’s fibres ensures that your French linen garments will become cherished staples in your wardrobe for years to come.
French linen is a fabric that offers a unique blend of comfort, elegance and sustainability. French linen comes from the fibres of the flax plant that is grown, spun and processed solely in France, where the silty soil and cool climate gives it its special quality. French linen is widely used for apparel, upholstery, bedding and more.
Effortlessly sophisticated and chic, French linen garments are both transeasonal and easy to style, instantly elevating everyday looks. Lightweight and breathable, French linen is perfect for both hot Australian summer days or for creating layered looks in winter. Our French linen garments come in a range of neutral colours, playful prints and vibrant hues.
French linen’s versatility allows for endless styling options, making it a true wardrobe chameleon. For example, pair a relaxed-fit French linen blouse with tailored shorts or a flowing midi skirt for a carefree, bohemian look, embrace a relaxed coastal aesthetic with a French linen dress or, opt for a wide leg French linen pant for a cool corporate look.
The meticulous and refined method of cultivating flax is what gives French linen its reputation for luxury and makes it one of the most coveted textiles. A labour-intensive crop to grow and process means French linen is a more expensive textile however, this also means it is of the highest quality. Blue Illusion’s French linen guarantees timeless style, quality and softness. While generic linen has a lifespan of approximately 2-5 years, French linen has superior durability and longevity. When you invest in a French linen piece you are investing in expert craftsmanship, effortless elegance and timeless style.
At Blue Illusion, we believe in the transformative power of natural fibres. Earth-friendly French linen will make you feel as incredible as you look. Discover our French linen collection today, a celebration of the inherent beauty and versatility of this remarkable fabric.
