NEW — CONFERENCE
Spring/Summer Conference 2024
Episode 4: DRESSING WITH JOIE
Episode 4 of our conference series is all about dressing with joy! Here we showcase our fun and uplifting Joie collection and style icon Chyka makes a special guest appearance to unveil her latest collaboration. With a curated wardrobe everyday dressing est simple.
Bonjour,
Getting dressed should never feel like a chore and at Blue Illusion we strive to make everyday dressing easy and joyous. With two new collections, Joie and our latest Chyka collaboration, we invite our customers to rediscover their personal style with a little
joie de vivre!
I hope you’re as inspired by the floral prints, fun colours and Chyka’s flair for style as I am.
Santè,
I hope these episodes inspire you as much as they have inspired us!
Our Joie of Dressing conference is here!
May you find it both inspiring and insightful. 
Donna Guest,
Co-founder, CEO and Creative Director.
“IT’S ONE THING TO CREATE BEAUTIFUL PIECES FOR WOMEN TO WEAR, BUT IT’S ALSO FUN TO ADD ACCESSORIES THAT REALLY MAKE THE OUTFIT STAND OUT, SUCH AS JEWELRY AND A BEAUTIFUL BAG”
EPISODE SUMMARY
~ Find the joy in dressing with two new collections ~
~ Watch our Joie collection in action in our campaign video ~
~ Style icon Chyka Keebaugh makes a guest appearance to unveil her latest collaboration ~
