At the peak of a picturesque winding street in Montmartre, sits a famous pink eatery, La Maison Rose. Historically, it was known to be a collective haunt for many a famous artist, including that of Picasso, most probably due to its rosy ‘Peony Pink’ exterior – the symbolic hue of France. Which, incidentally, is the couleur du jour that inspires our Rue de l’Abreuvoir collection. A pink palette collection that sets a mise-en-scène: of the sweet feminine charm and soft romantic sensibilities of a Parisian woman.

When we think pink, it brings a rush of joy, in all its variations. The girlish excitement of receiving a box of Ladurée macarons. The sugar rush of pink bubblegum. The hush and sigh of watching a sea of little dancers at a ballet soirée - fluttering and whirling in their soft pink tutus. The vivid pink of a Barbie dress. Not to mention the sweet, sublime, and surprising swooshes of pink highlighters and blushes that are currently dominating our global beauty trends.  

For, in saying bonjour to Paris’ favourite colour, Peony Pink, enchanté to Dusty Rose and bienvenue to Raspberry, we are unknowingly echoing ‘La Vie En Rose’ into our lives. A colour that surprisingly, only just bore its popularity in France - in the 18th century.

The L’histoire of Pink 

The l’histoire of pink was originally coined by an unnamed Greek botanist, who used this word to describe ‘the colourful ruffled edges of a carnation flower’. It then went on to enter the fashion realm in the 18th century, when it became a popular colour in aristocratic Europe due to its pioneer-esqueMadame De Pompadour, King Louis XV’s mistress. A lover of roses, she often wore pink as a way to cement her wealth and her status in French society, even having a specific pink shade, Rose Pompadour, named after her by French porcelain company, Sèvres. So, for centuries, pink was a colour strictly reserved for the wealthy. Even better? Aristocratic men loved wearing pink as well, judging by their portraits taken at the time. Their penchant for a jabot – otherwise known as a linen shirt with decorative cuffs; a cravat; and pink breeches, coats, waistcoats, and frilly shirts, certainly never went astray. Making pink an overarching gender-bending colour – even by the standards of today’s fashion elite.

By the 19th century, pink also became de rigueur for interior decorators, and so in vogue, that it made an appearance in many Impressionist paintings – especially in one made famous in 1864 by Frédéric Bazille, called ‘The Pink Dress’, depicting a woman as being delicate, as well as in Edgar Degas’ famous 1834 painting entitled ‘Dancers in Pink’, featuring would-be ballerinas in positively pink tutus.

By the early 20th century, pink turned à la mode thanks to surrealist fashion designer Elsa Schiaparelli, who donned the packaging of her perfume a new shade of Shocking Pink - magenta mixed with a pop of white. Declaring, ‘I gave to pink the nerve of the red, a neon pink, an unreal pink.’

And how unreal it has turned out to be. 

By the 1950’s, pink had become the official féminin colour in Western society. It also made its way in high fashion circles, with designers such as Dior, Givenchy (with Audrey Hepburn as his muse!) creating gorgeous pink gowns fueling romance and unapologetic joie, while Chanel’s pink tweed suit became an iconic look in 1960’s Paris.

Since then, the soft hue of Peony pink has stood the test of time. Discover how pink can positively influence your fashion savoir-faire, with our Rue de l’Abreuvoir outfitsaccessories and shoes. To keep you feeling young-at-heart - no matter your fashion style!

Dress Yourself With a Touché of Pink…

Think Pink: The Fashionista

If you love all things pink and wish to express your love for beauty and romance with a feminine touch from top-to-toe, then you are definitely a pink dress kind of girl. Fancy a bit of a Chanel vibe? Opt for our Rue de l’Abreuvoir matching Tweed Coat and Tweed Skirt with a flirty Sable Wool Collar. Off to the races? Go the whole nine yards wearing our Rue de l’Abreuvoir Paisley Printed Maxi Dress accessorised with a Burgundy Wool Felt Fedora and cinched with a Sienna Suede Belt. Out for a jaunty stroll to your neighbourhood’s patisserie? Don yourself in a mélange of pink pleasures in a Plum Wide Leg Velvet Pant and Peony Ribbed V-neck Wool Jumper popped with a Paisley Silk Scarf. And if you are at the office? A Dusty Rose Jacquard Cardigan and Tweed Skirt may just be on the cards! Mais oui, c‘est si bon!

Collage of female models wearing L'Abreuvoir Printed Maxi Dress, Lattice Jacquard Cardigan, Wide Leg Velvet Pant

Think Pink: The Accessory Lover

Are you the kind of femme who loves to add a touch of playful pink to your outfit, minus the fanfare? Before you leave the house, add a bit of French personalité with our range of perfectly pink Rue de l’Abreuvoir accessories. Make a bold statement with a Spliced Faux Fur Collar. Love dots? Showcase a Paisley Border Print Scarf or a pretty Dappled Dots Scarf that is ideal for your autumn wardrobe. A glint of couleur? Even try our Tweed Drop Earrings on for size. C’est magnifique!

Products pictured from left to right, top to bottom: Spliced Faux Fur Collar; Tweed Drop Earrings; Paisley Border Print Scarf; Dappled Dots Scarf.

all things pink, Spliced Faux Fur Collar, Tweed Drop Earrings, Dappled Dots Scarf, Paisley Border Print Scarf

Think Pink: The Bag Lover

If you are a collector of handbags à la Française, then these two picks are for you. Freshen up your look in the soft peony pink blend of our Gabriella Tweed Bag. With a gold chain shoulder strap and matching pink accent, this bag will make you shine from day-to-night. If your love for pink needs to be tempered down with a touch of neutral – our Sable Saddle Bag is the perfect everyday accessory. Worn either as a shoulder bag or as a crossbody bag, it features a gorgeous beige colour with smart chocolate-coloured leather side panels. Mademoiselle, c’est pour toi!

Products pictured from left to right, top to bottom: Gabriella Tweed Bag; Sable Saddle Bag.

all things pink, Gabriella Tweed Bag, Sable Saddle Bag

Think Pink: The Shoe Lover

If you are a pink shoe lover, alas, our Abbey Burgundy Slingback is the shoe for you. This gem of a shoe features a jewelled bee and suede bow detail. Crafted in Spain with a comfortable cushioned sole and easy-to-adjust buckle, this pinky work of perfection will elevate your special occasion outfit tout de suite. Alternatively, if you are a lover of a more beauxhemian air, then look no further than with our Icy Pink and Coral Athens Vintage Wash Espadrille. Featuring a fashionable cross strap, comfortable cushioned sole and sling back style, this espadrille will soon become your everyday standout choice for more parfait French flair.

Products pictured from left to right, top to bottom: Abbey Burgundy Slingback; Athens Vintage Wash Espadrille.

all things pink, Abbey Burgundy Slingback, Athens Vintage Wash Espadrille

And there you have it, mes chéries. A run-down of all things pink, and how it continues to infuse our senses with romantique joy. Just as it did for Madame Pompadour well over three centuries ago, who preferred to paint her world with a touch of pink glory – to bring out the sweetness in us all.