Our latest collection—Jeanne and Marguerite—is inspired by iconic French fashion designer Jeanne Lanvin, whose rise to the height of haute couture began with designing clothes for her daughter, Marguerite.
Bien sûr, this story profoundly resonates with Donna, our CEO and co-founder, who also found constant inspiration in her daughters. For her, the line between fashion and family often blurred, even leading to collaborations as her daughters grew up. As we celebrate Jeanne and Marguerite, we’re taking this opportunity to contemplate the joie of mother-daughter bonding through fashion and how it enriches our lives.
Fashion Builds Connections
Whether through sharing clothes, shopping together, or trying on outfits, fashion offers countless opportunities for mothers and daughters to connect and create lasting memories. Exchanging ideas—and sometimes clothes—through fashion is a delightful way for mums and girls to get to know each other through a lens outside their typical dynamic, fostering shared joy and mutual respect.
Jeanne Lanvin and daughter Maquerite in 1907.
Lanvins suit.
Style Cultivates Self-Expression
Individual expression is the cornerstone of fashion. Two people wearing the same clothing or accessories in entirely different ways makes this art form eternally exciting and inspiring. That’s why dressing up is the parfait outlet to nurture your daughter’s self-expression as she experiments with her style. It’s also a way to share your fashion sense with her, further growing and discovering together.
Lanvin logo designed by Paul Iribe.
Shop our French linen shift dress
Fashion Imparts Life Lessons
Fashion is a cultural, creative, and social exchange. Saving money for a particular garment can teach your daughter about working towards something. Choosing one piece over another can teach her about moderation. Dressing up to meet a special occasion can inspire self-confidence and teach her about adapting to different social settings. Yet, encouraging her to stay true to her unique style teaches her to value her own perspective.
