NEW — CONFERENCE
Spring/Summer Conference 2024
EPISODE 6: HOLIDAY SPECIAL
Welcome to episode 6, our Holiday Special! In this conference episode, we explore our resort-inspired collection Villa La Pausa, our enchanting Nathalie Lété PJ collaboration and our highly-coveted Black Friday range. With one of the busiest periods just around the corner, Andrea Rowland from our Mornington boutique shares her expert selling tips and Tiffany talks us through the highlights of gifting and homewares. C’est si bon!
Bonjour,
Episode 6 of our Joie of Dressing Conference series is here! Join us as the team takes us through the newest collections, selling tips and the best in gifting.
We’re thrilled to have a special guest, Andrea Rowland one of our top retail sales staff and a longtime member of the Blue Illusion family join us to share her expert knowledge in creating an exceptional customer experience during the coming season.
Sit back, relax, and soak up all the latest tips, because things are about to get busy in November and December. Happy selling ladies!
Avec amour,
I hope these episodes inspire you as much as they have inspired us!
Our Joie of Dressing conference is here!
May you find it both inspiring and insightful. 
Donna Guest,
Co-founder, CEO and Creative Director.
“Plan ahead, ensure you have great staff coverage, and make sure the store is restocked and signage is up…
Always treat customers with respect, be a problem solver, and give them the proper attention to meet their needs.”
EPISODE SUMMARY
~ Styling tips for our Villa La Pausa collection with our senior designer, Elise. ~
~ The Black Friday range is here! ~
~ The design team shares their favourite pieces from our awaited Nathalie Lété PJ Collaboration ~
~ Gifting, homewares and new packaging with Tiffany ~
~ Special guest Andrea from our Blue Illusion Mornington boutique shares a retail perspective on designs and top tips for selling during the busy Black Friday and festive season periods ~
