Privacy Policy | Blue Illusion

Australian Privacy Policy

Blue Illusion Australia Pty Ltd (Blue Illusion, we, us, our) recognises that your personal information is important and that you may be concerned with its collection, use, and disclosure. This Privacy Policy explains how personal information is treated as you access and interact with Blue Illusion.

Scope of our Privacy Policy

Our Privacy Policy applies to the personal information we collect, store, maintain, and use. It regards our customers, the visitors to our website, our social media pages, and all other online digital services.

Consent

By using our services, you agree to this Privacy Policy and consent to the collection and use of information by us in accordance with this Privacy Policy.

Please note that we reserve the right to change this Privacy Policy without notice to you. An up-to-date version of our Privacy Policy can be found on our website. We encourage you to check our website regularly for any modifications or updates to our Privacy Policy. Your continued use of our services after changes have been posted on our website indicates your acceptance of these changes.

If you have any questions regarding our Privacy Policy or any other matter, please Contact us via our submission form or call us on 1800 208 205.

Definitions

In this document:

"APPs" means the Australia Privacy Principles set out in the Privacy Act;

"personal information" has the meaning set out in the Privacy Act, and (in summary) means information or an opinion about an identified individual or an individual who is reasonably identifiable, whether true or otherwise;

"Privacy Act" means the Privacy Act 1988 (Cth); and

"sensitive information" has the meaning set out in the Privacy Act, and includes certain specific types of personal information such as health information, and information about a person's racial or ethnic origin, sexual orientation or practices, criminal record, religious beliefs or affiliations, political opinions, membership of a political, professional or trade association, and biometric and genetic information.

When do we collect information about you?

Some of the common ways in which we collect personal information includes:

When you purchase goods or services from us (either online, in-store, or over the telephone)
When you process payments
When you register to attend in-store events
When you subscribe to our newsletters or SMS marketing material
When you set up an account with us
When you request a refund, or exchange of product
When you browse one of our websites
When you submit an enquiry through our website
When you provide information to our team members
When you enter competitions or promotions that we run
When you complete surveys, or provide online feedback or product reviews
When you publicly comment about us on social media sites (e.g., so that we can answer questions about our products)
If you are a candidate for employment and complete forms in relation to the recruitment process.

Where it is reasonably practical to do so, we will collect your personal information directly from you. However, in certain cases we may collect personal information from publicly available sources and third parties, such as suppliers, recruitment agencies, your employers, or our business partners.

This applies to our services in-store and online.

If we collect personal information about you from a third party we will, where appropriate, request that the third party inform you that we are holding such information, how we will use and disclose it, and that you may contact us to gain access to and correct and update the information.

We also make use of “cookies” on our website, which may collect and store personal information. Cookies are small pieces of information captured when your device is used to access online content. We use cookies to ensure a more streamlined online shopping experience, to identify and store your personal preferences without the need for saving them, to help keep track of items you put into your shopping cart including when you have abandoned your cart, and to provide you with appropriate and relevant promotions. We may use temporary (session) cookies or permanent cookies when you access our website, which allows us to recognise your browser and track the web pages you have visited. While cookies allow a computer to be identified, they do not permit any reference to a specific individual. You can switch off cookies by adjusting the settings on your web browser.

Please note that some of our online services will not function if your browser does not accept cookies. By using our online services, you consent to the use of cookies.

What information do we collect?

The following are examples of information we normally collect:

Your name
Your address and postcode
Your contact details, such as email or telephone number(s)
Your gender, birthdate, and occupation
Your credit card and/or banking details
Your purchase history
Your company name (if applicable)
Your Internet Protocol (IP) address, server address, domain name and browser information
Information about your shopping preferences/ selections
Any other information you may provide to us

Where you do not wish to provide us with your personal information, we may not be able to provide you with requested goods or services and/or certain functionality of our website.

Why do we collect and disclose this information?

We collect information through our websites in an effort to provide you with our goods and services, improve your shopping experience, as well as communicate with you about our products, services, and promotions. The purposes for which we use and disclose your personal information will depend on the circumstances in which we collect it. Whenever practical we endeavour to inform you why we are collecting your personal information, how we intend to use that information and to whom we intend to disclose it at the time we collect your personal information.

We may use or disclose your personal information:

for the purposes for which we collected it (and related purposes which would be reasonably expected by you)
for other purposes to which you have consented
as otherwise authorised or required by law

How we hold your personal information

Blue Illusion may hold your personal information in electronic, or in hard copy form. If you provide information to us electronically, we retain this information in our computer systems and databases. This includes computer software programs, internet servers, and in some cases hosted internet solutions provided by third parties, which may be located overseas. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.

Do we share personal information with third parties?

We may disclose your personal information to third parties in connection with the purposes described above. This may include disclosing your personal information to the following types of third parties:

our suppliers, contractors and organisations that provide us with technical and support services or who manage some of our business functions
our related entities (who may use and disclose the information in the same manner we can)
our accountants, insurers, lawyers, auditors and other professional advisers
any third parties to whom you have directed or permitted us to disclose your personal information

We may also disclose your personal information in accordance with any consent you give or where disclosure is authorised, compelled or permitted by law.

If we disclose information to a third party who is handling it on our behalf, we generally require that the third party protect your information to the same extent that we do.

If you post information to certain public parts of our website or to our social media pages, you acknowledge that such information may be available to be viewed by the public. You should use discretion in deciding what information you upload to such sites.

When you click on links and banners on our site that take you to third party websites, you will be subject to the third party's privacy policies. While we support the protection of privacy on the internet, we make no representations or warranties in relation to the privacy practices of any third party website and cannot be held responsible for the actions of any third party websites.

Disclosure of personal information to overseas recipients

Blue Illusion is likely to disclose the personal information that it collects and holds about you to third parties who are not in Australia. In the ordinary course of business, we commonly disclose personal information to recipients who are located in the United States of America and New Zealand for one or more of the purposes set out in this policy e.g., to provide you the goods/services you have purchased. Some of the jurisdictions in which these third parties are located may have less protective privacy and data protection laws than Australia.

Marketing

Occasionally we may use your personal information that we have collected to promote and market products and services to you through methods such as email, SMS, regular mail, social media, and other digital channels.

We will not use your personal information for marketing purposes where you have opted out of receiving such communications. If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.

You may update your marketing preferences by editing your online profile. Once you have told us you no longer wish to receive information about our services, we will no longer contact you. However, we will keep your basic details on our ‘do not contact’ database so that we do not contact you again.

Please note that when you create an account with us your details will be added to our marketing database to receive information relating to Blue Illusion and our products.

Email Analytics

Like many organisations, we use e-mail analytics to track and measure the success of our e-mail newsletters, fundraising e-mails and other e-mail campaigns.

We use various technologies (such as Klaviyo) to collect information such as: which of our emails you have opened, which links you have clicked, which email client you are using, whether you opened our e-mail on a computer or mobile device, and the geolocation of your IP address. We use this data to analyse and improve the performance of our e-mail campaigns.

Internet advertising

We may also use your information with online targeted advertising services that help our ads to reach you (and other people who may be interested in our products and services) on websites, apps and social media platforms across the Internet. These online targeted advertising services are operated by third party vendors. The advertising service providers that we currently use include Facebook, Instagram, Google, Pinterest, Broadcast Video on Demand and Affiliate Marketing.

Some of these services work by using non-identifying data about your behaviour and demographics that has been collected through cookies and other tracking technologies (such as pixels and device identifiers) when you use the Internet, including when you move between different websites and apps and use different devices. For example, third-party vendors, such as Google, may use cookies and/or device identifiers to serve ads based on your past visits to our websites. Your browser or device may provide you with the option to disable or opt-out of some of these cookies and other tracking technologies (such as device identifiers).

Other services require us to use limited amounts of your personal information. For example, we may include your information in a customer list that we provide to selected online advertising service providers (such as Facebook, Instagram and Google) so that we can conduct audience-based advertising. This allows us to show our ads to you (if you also use those platforms) and to other users of those platforms who share similar characteristics with you. The customer list is usually hashed (to improve security and confidentiality) before it’s processed by the service provider to target and serve our ads.

Our online advertising service providers also help us by measuring the effectiveness of our ad campaigns and providing us with analytics data that we use to inform and optimise our ad campaigns. The analytics data we receive is generally aggregated and non-identifying.

When we use any advertising service that requires us to use or disclose your personal information, we will only do so if we are permitted to do so by applicable privacy laws. You can notify us at any time if you would like us to stop using your personal information for these targeted advertising purposes. Our contact details are set out below.

You can also:

Opt-out of certain online targeted advertising networks directly by visiting:
Use Facebook’s settings you to manage the types of advertising you are shown: https://www.facebook.com/settings/?tab=ads
Use Google’s settings to manage your ad preferences and opt-out of Google’s use of cookies and device identifiers: http://www.google.com/settings/ads.
Use Instagram settings to manage your ad preferences: https://help.instagram.com/2885653514995517/?helpref=uf_share

Social Media

We use social media platforms such as Facebook, Instagram, Pinterest and YouTube to communicate with the public about our services and businesses. We may collect the information that you choose to share with us through these platforms, including photos, videos and comments and posts.

These social media platforms have their own privacy policies and may handle your information for their own purposes. You can access the privacy policies for Facebook, Instagram and YouTube on their websites.

If you choose to use these social media platforms to communicate with us or with other parents and guardians, please be mindful that certain pages within these platforms may be publicly available. We encourage you to use the privacy settings available on each platform.

Security

We take all reasonable steps to protect your personal information. This includes internal and external security, restricting access to personal information, maintaining technology products to prevent unauthorised computer access, and regularly reviewing our technology to maintain security.

We take website and credit card security extremely seriously, and always endeavour to provide a secure and safe platform on which to conduct online transactions. Our third party payment providers and partners utilise industry standard encryption technologies to ensure your personal information remains private and secure.

How you may access your information

You may review or change your personal information related to your use of our services by signing into your account on the Blue Illusion website and navigating to ‘’My Account’’. If you would like to know what information we hold about you, please Contact us on the details below.

Normally we will provide a record of your personal information to you via your preferred contact method (instant messaging, phone, email, or mail), and we may charge a fee.

If your request is unlawful or may interfere with the privacy of others, we may reasonably refuse to provide access to your personal information.

Correction of your personal information

If you would like us to update or amend your personal information, please Contact us on the details below and we will make the requested amendments.

We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.

Privacy complaints

If you have any questions or concerns relating to our privacy policy, our use of personal information, or if you wish to access, update, or correct the personal information we hold about you, you can do so by contacting us.

Please provide sufficient detail about the information in question to help us locate it. We will then use all commercially reasonable efforts to promptly determine if there is a problem and take the necessary corrective action.

Where you express any concerns that we have interfered with your privacy or otherwise breached the Australian Privacy Principles, we will swiftly respond to let you know who will be handling your matter and when you can expect a further response.

If you are dissatisfied with the handling of your complaint, you may contact the Office of the Australian Information Commissioner:

Office of the Australian Information Commissioner

GPO Box 5218, Sydney NSW 2000

Phone: 1300 363 992

Email: enquiries@oaic.gov.au

Contact Details

Blue Illusion ABN 65006678566

2-8 Inkerman Grove, St Kilda, VIC, 3182

Phone: 1800 208 205 (Australia) or 0800 208 205 (NZ & International)

Email: shop@blueillusion.com

New Zealand Privacy Policy

Blue Illusion New Zealand Ltd (Blue Illusion, we, us, our) recognises that your personal information is important and that you may be concerned with its collection, use, and disclosure. This Privacy Policy explains how personal information is treated as you access and interact with Blue Illusion.

Scope of our Privacy Policy

Our Privacy Policy applies to the personal information we collect, store, maintain, and use. It applies to our customers, the visitors to our website or related websites, our social media pages, and all other online digital services that are used by people in New Zealand. See also the Australian privacy policy applicable to non-New Zealand customers, visitors to our website or related websites, our social media pages, and all other online digital services provided by our related entities.

Consent

By using our services, you agree to this Privacy Policy and consent to the collection and use of information by us in accordance with this Privacy Policy.

If you have any questions regarding our Privacy Policy or any other matter, please Contact us via our submission form or call us on 0800 208 205.

Definitions

In this document:

"IPPs" means the Information Privacy Principles set out in the Privacy Act;

"Privacy Act" means the New Zealand Privacy Act 2020.

When do we collect information about you?

Some of the common ways in which we collect personal information includes:

When you purchase goods or services from us (either online, in-store, or over the telephone)
When you process payments
When you register to attend in-store events
When you subscribe to our newsletters or SMS marketing material
When you set up an account with us
When you request a refund, or exchange of product
When you browse one of our websites
When you submit an enquiry through our website
When you provide information to our team members
When you enter competitions or promotions that we run
When you complete surveys, or provide online feedback or product reviews
When you publicly comment about us on social media sites (e.g., so that we can answer questions about our products)
If you are a candidate for employment and complete forms in relation to the recruitment process.

This applies to our services in-store and online.

Please note that some of our online services will not function if your browser does not accept cookies. By using our online services, you consent to the use of cookies.

What information do we collect?

The following are examples of information we normally collect:

Your name
Your address and postcode
Your contact details, such as email or telephone number(s)
Your gender, birthdate, and occupation
Your credit card and/or banking details
Your purchase history
Your company name (if applicable)
Your Internet Protocol (IP) address, server address, domain name and browser information
Information about your shopping preferences/ selections
Any other information you may provide to us

Where you do not wish to provide us with your personal information, we may not be able to provide you with requested goods or services and/or certain functionality of our website.

Why do we collect and disclose this information?

We collect information through our websites in an effort to provide you with our goods and
services, improve your shopping experience, as well as communicate with you about our products, services, and promotions. The purposes for which we use and disclose your personal information will depend on the circumstances in which we collect it. Whenever practical we endeavour to inform you why we are collecting your personal information, how we intend to use that information and to whom we intend to disclose it at the time we collect your personal information.

We may use or disclose your personal information:

for the purposes for which we collected it (and related purposes which would be reasonably expected by you)
for other purposes to which you have consented
as otherwise authorised, required or allowed by law including for the prevention, detection, prosecution or other action in relation to fraud, infringement or other illegality.

How we hold your personal information

Do we share personal information with third parties?

our suppliers, contractors and organisations that provide us with technical and support services or who manage some of our business functions
our related entities (who may use and disclose the information in the same
manner we can)
our accountants, insurers, lawyers, auditors and other professional advisers
any third parties to whom you have directed or permitted us to disclose your personal information

We may also disclose your personal information in accordance with any consent you give or where disclosure is authorised, compelled or permitted by law, including with law enforcement or third parties in any jurisdiction where we consider it reasonably necessary for the prevention, detection, prosecution or other action in relation to fraud, infringement or other illegality.

If we disclose information to a third party who is handling it on our behalf, we generally require that the third party protect your information to the same extent that we do.

Disclosure of personal information to overseas recipients

Blue Illusion is likely to disclose the personal information that it collects and holds about you to third parties who are not in New Zealand. In the ordinary course of business, we commonly disclose personal information to recipients who are located in Australia and the United States of America for one or more of the purposes set out in this policy e.g., to provide you the goods/services you have purchased.

Marketing

Occasionally we may use your personal information that we have collected to promote and
market products and services to you through methods such as email, SMS, regular mail, social media, and other digital channels.

Please note that when you create an account with us your details will be added to our marketing database to receive information relating to Blue Illusion and our products.

Email Analytics

Like many organisations, we use e-mail analytics to track and measure the success of our e-mail newsletters, fundraising e-mails and other e-mail campaigns.

Internet advertising

You can also:

Opt-out of certain online targeted advertising networks directly by visiting: the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/;
and the Network Advertising Initiative’s opt-out page:
http://www.networkadvertising.org/managing/opt_out.asp
Use Facebook’s settings you to manage the types of advertising you are shown:
https://www.facebook.com/settings/?tab=ads
Use Google’s settings to manage your ad preferences and opt-out of Google’s use of cookies and device identifiers: http://www.google.com/settings/ads
Use Instagram settings to manage your ad preferences:
https://help.instagram.com/2885653514995517/?helpref=uf_share

Social Media

Security

How you may access your information

Normally we will provide a record of your personal information to you via your preferred contact method (instant messaging, phone, email, or mail), and we may charge a fee.

If your request is unlawful or may interfere with the privacy of others, we may reasonably refuse to provide access to your personal information.

Correction of your personal information

If you would like us to update or amend your personal information, please Contact us on the details below and we will make the requested amendments.

We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.

Privacy complaints

If you are dissatisfied with the handling of your complaint, you may contact the Office of the Privacy Commissioner in New Zealand:

Office of the Privacy Commissioner

PO Box 10 094, Wellington 6143, New Zealand

Phone: 0800 803 909

Website: https://www.privacy.org.nz/about-us/contact-us/

Contact Details

Blue Illusion

2-8 Inkerman Grove, St Kilda, VIC 3182, Australia

Phone: 0800 208 205

Email: shop@blueillusion.com

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