NEW — CONFERENCE
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Spring/Summer Conference 2024
BONUS EPISODE: VM TIPS
Welcome to a special bonus episode of our Joie of Dressing Conference series! As we come into our busiest season, we’re catching up with styling expert Tara for the best in-store merchandising tips. Tara shares her insights into creating bold and eye-catching displays. So, who’s ready to take notes?
Bonjour,
Welcome back! I hope you’re enjoying our conference series as much as I am.
Creating lasting impressions is integral to everything we do at Blue Illusion, and we strive to develop bold displays that will really make a statement in our boutiques. In today’s episode visual merchandising guru Tara takes us through her top tips and tricks for beautiful in-store styling including front table and bays, sandwich boards and outfitting mannequins.
Together, let’s make an impression for our customers that will last a lifetime.
Santé,
I hope these episodes inspire you as much as they have inspired us!
Our Joie of Dressing conference is here!
May you find it both inspiring and insightful. 
Donna Guest,
Co-founder, CEO and Creative Director.
“REMEMBER, FIRST IMPRESSIONS ALWAYS COUNT. WITH OUR BACK WINDOW OPEN, CUSTOMERS CAN SEE YOUR MANNEQUINS. ENSURE THEY LOOK TIDY AND POSITIONED NATURALLY...”
EPISODE SUMMARY
~ Top visual merchandising tips for in-store styling ~
~ Creating eye-catching displays ~
~ Sandwich boards that sell ~
